Paolo Borzacchiello,
Narrative Framing Strategist
Words do magic. With words you can inspire people, you can literally transform reality and you can make every kind of business an extraordinary business.
Paolo Borzacchiello wrote his first word when he was 5 years old, by copying it from the label of a can of tomatoes, and from that day on, he has never stopped. After his first novel in fifth grade – wrote using just a pencil and a notebook check – he published many essays on the power of language, he designed an innovative system of linguistic algorithms and now his novel are Bestsellers, like for example "La Parola Magica" (Bestsellers Oscar Mondadori collection, with over 400 reviews on Amazon), "Il codice segreto del linguaggio" and "Il Super Senso" (Mondadori – second chapter of the trilogy “Il Signore delle Menti”).
Both stuttering and a challenging shyness had held him from expressing himself with confidence for a long time, until his 20s. From that period on, he changed radically: now, he is a highly rated speaker, he holds speeches every year in front of thousands of people and he helps some of the most important companies in the world with specific trainings and consulting on human interactions (for instance, Johnson&Johnson, MaxMara Marella, JBMedia, Daviness, Comfort Zone, Generali and many others more).
Today, meeting Paolo Borzacchiello means one thing: to be amazed. Paolo Borzacchiello was born in Brescia on 25th May 1974 and is an Italian writer, consultant and entrepreneur.
His career flagship is HCE (Human Connections Engineering), the first science which creates predictive models in order to foretell any interaction result, through the rigorous investigation of every variable that characterize human interactions. He is HCE co-founder and brand ambassador.
Paolo Borzacchiello is also a linguistic and behavioural profiler. To profile an individual means being able to decode the words (semantic choice, lexical order, frames), the behaviour (posture, gestures and expressions, tone of voice), the environment (colours, materials, shapes) and the emotional traits (emotions, hormone secretion, relationships variations). Every single variable is decoded and then interconnected with others in order to get a real “human interaction code” to manage in the best way the interaction.
This is the reason why when you meet Paolo you can’t not be amazed: there are some aspects of yourself that only he can really understand. Until he explains you how to do it yourself. Or until he teaches it to those who work with you. From that moment on, your life changes.
In order to boost human interaction research, he founded HCE Research Institute. Moreover, he is the co-founder of Upgrade Your Brain, the first social community dedicated to the improvement of people from a personal and professional point of view, by applying free simple techniques based on neuroscientific principles.
